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Theodore Levitt, The Marketing Imagination (Excerpt). 1 of 8. The Marketing Imagination by Theodore Levitt*. "Nothing drives progress like the imagination. the basic theme of Theodore Levitt's The Marketing. Imagination. In this continuation of work presented in the publication, Marketing for Business Growth. Since its publication in , The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt.
Ideas can be willed, and the imagination is their engine." Download a PDF Summary of 'The Marketing Imagination' by Theodore Levitt here. Marketing Imagination by Theodore Levitt, , available at Book Depository with free delivery worldwide. Get this from a library! The marketing imagination. [Theodore Levitt].
Marketing imagination pdf Author: Theodore Levitt Read online Marketing imagination Buy Marketing imagination Download and read. The article is as much about strategy as it is about marketing, but Theodore Levitt, a longtime professor of marketing and The Marketing Imagination. ( ).